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Marla Aaron

Marla Aaron

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Country: United States
Founded: 2012 2010s
Category: Accessories Lifestyle products
Related brands: Accessories brands founded in the 2010s Accessories brands from United States

Overview

Tagline

Original Lock...with a twist. Literally.

Marla Aaron is a fine jewelry brand launched in New York in 2012. Founder Marla Aaron developed the idea of reimagining carabiner locks in precious metals into “hard-working” jewelry inspired by mechanisms. The brand presents rings, bracelets, openable jewelry, convertible earrings, charms, and other objects designed with functionality in mind. The pieces are handmade in small workshops in New York’s Diamond District, and the collections are designed around “infinite ways to wear.” Its guiding principle is “Jewelry's only job is to bring joy to as many people as possible.”

Concept

Jewelry's only job is to bring joy to as many people as possible

Marla Aaron characteristics

Main traits of Marla Aaron

Decoration & playfulness: Rich decoration, colours and patterns, and playful design.
Luxury & heritage: Position in the luxury market and connections to fashion history and culture.
Trends & youth culture: Adoption of trends and connections to youth culture.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Marla Aaron relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.