MASSNOUN

Country

South Korea

Founded

2016

Category

Clothing / Accessories

MASSNOUN is a streetwear brand from Seoul, South Korea. Founded by Lee Sang-hwa in 2016, it offers clothing with a message, centered on contemporary streetwear. The brand name means “uncountable noun,” and the brand aims to create styles with diverse values that go beyond standardized frameworks. Each season, it takes themes such as social issues and prejudice and communicates through clothing. Its offerings include tops, outerwear, pants, and hats, as well as items featuring illustrations, prints, and embroidery.

To break free from standardized and restricted frameworks and pursue a distinct style with countless values.

Your Identity, Unmeasured.