MASU BOYS

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Overview

MASU BOYS is a sub-line developed by MASU, a brand from Tokyo. Founded in 2016, MASU presents collections that rework vintage and military elements under creative director Shinpei Goto. MASU BOYS focuses on casual wear such as denim, hoodies, and caps, and uses “MASU BOYS” as a slogan referring to free and kind people regardless of gender or age.

Concept

MASU BOYS is a new brand slogan that refers not to boys in the conventional sense, but to free and kind people regardless of gender or age.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
2016
2016 Parent brand
MASU
Clothing

A casual, everyday-focused line centered on denim

MASU BOYS is an official line developed by MASU, presenting a more casual, relaxed wardrob

MASU BOYS is an official line developed by MASU, presenting a more casual, relaxed wardrobe separate from the main collection. It reinterprets vintage and military elements, with a focus on items such as pants in a range of baggy silhouettes and made with 13oz denim, trucker jackets, and caps. The name does not refer to age or gender; it is used as a slogan meaning “a free and gentle person.” The line is listed separately at the official online store and at stockists.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about MASU BOYS

Country of origin, founding year, categories and parent brands.