me jane

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Country: Japan
Founded: 1990 1990s
Category: Clothing Lifestyle products
Related brands: Clothing brands founded in the 1990s Clothing brands from Japan

Overview

me Jane was a Japanese women's fashion brand launched in Tokyo in 1990 by Say Corporation. It gained popularity around Shibuya 109 alongside mid-1990s kogal culture, offering resort- and surf-inspired clothing and fashion accessories for gyaru. Its concept was “A wild, sexy, and glamorous resort style for bronzed skin.” Banana-leaf patterns and the shopping bags featuring them served as signature icons, and brand activity can still be seen through official accounts and licensed products.

Concept

A wild, sexy, and glamorous resort style for bronzed skin

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: -

Year Brand Category Description

GLAMOROUS JANE

Sub-brand

Clothing

A highly decorative gyaru-style derivative line

GLAMOROUS JANE is a separate line for women derived from me jane, and was also presented i

GLAMOROUS JANE is a separate line for women derived from me jane, and was also presented in official communications as “by mejane” in its retail operations. While the parent brand me jane broadly offers women’s clothing centered on denim-driven casual trends and a resort feel, this line foregrounded a glamorous, feminine gyaru style featuring a heart logo and elements such as denim and animal prints. It served to develop me jane’s world in a more decorative and youthful direction, and within the brand’s lineup was positioned as a derivative line focused on more statement-making styling than everyday casual offerings.

- Sub-brand

GLAMOROUS JANE

Clothing

A highly decorative gyaru-style derivative line

GLAMOROUS JANE is a separate line for women derived from me jane, and was also presented i