Mela Bianca is a designer brand from Korea centered on hair accessories. It is created by its representative and designer, Jeong Ji-hyun, and also offers costume jewelry. Its inspiration comes from the antique sensibility of Florence, Italy, and the brand name means “white apple” in Italian. It draws on imagery associated with the story of Adam and Eve and the poisoned apple in Snow White, and is sold at department stores and other locations in Korea.
Concept
Bringing out the inherent beauty of each individual to its fullest