Merrell

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Overview

Tagline

It Starts Outside
Merrell is an outdoor footwear brand founded in Vermont, United States, in 1981 by Clark Matis, Randy Merrell, John Schweizer, and others. The brand officially states, “Merrell exists to share the simple power of being outside” and “We believe the trail is for everyone,” and aims to “over-deliver” on performance, versatility, and durability with thoughtfully designed and rigorously tested products. The brand’s global platform is “It Starts Outside.” It also offers sub-labels such as “Merrell 1TRL™.”

Concept

Merrell exists to share the simple power of being outside. We believe the trail is for everyone.

Merrell characteristics

Merrell: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of Merrell

Outdoor & functional
Outdoor influences and functionality suited to weather and ease of movement.
Sporty & sportswear
Sportswear and styles inspired by physical activity.
Trends & youth culture
Adoption of trends and connections to youth culture.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Merrell relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
2 brands
Founded
2019-2020
2019 Sub-brand
Merrell Test Lab (MTL)
Footwear

An experimental flagship focused on cutting-edge performance.

Merrell Test Lab (MTL) is an official line established by Merrell as an incubator for prod

Merrell Test Lab (MTL) is an official line established by Merrell as an incubator for product development, creating cutting-edge footwear intended to be tested by athletes. The official website describes it as the place where the most technical, category-shaping ideas emerge, indicating a flagship role at the core of performance development, distinct from the design-focused orientation of Merrell 1TRL.

2020 Sub-brand
Merrell 1TRL
Footwear

A derivative design line that reinterprets the archive.

Merrell 1TRL is a design-led derivative line officially offered by Merrell, positioned as

Merrell 1TRL is a design-led derivative line officially offered by Merrell, positioned as a series that reinterprets archival silhouettes and combines performance with contemporary practicality. The brand treats it as a new expression of the brand and describes it as presenting Merrell’s values to a high standard. Within the lineup, it has a distinct role from the core hiking and trail styles and Merrell Test Lab, serving as an entry point centered on contemporary heritage.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Merrell

Country of origin, founding year, categories and parent brands.

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