Tagline
It Starts Outside
Concept
Merrell exists to share the simple power of being outside. We believe the trail is for everyone.
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Tagline
It Starts Outside
Merrell exists to share the simple power of being outside. We believe the trail is for everyone.
Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Merrell relative to overall brand tendencies.
This chart does not define a brand’s expression or rank brands.
Parent brands and sub-brands, ordered by founding year.
An experimental flagship focused on cutting-edge performance.
Merrell Test Lab (MTL) is an official line established by Merrell as an incubator for prod
Merrell Test Lab (MTL) is an official line established by Merrell as an incubator for product development, creating cutting-edge footwear intended to be tested by athletes. The official website describes it as the place where the most technical, category-shaping ideas emerge, indicating a flagship role at the core of performance development, distinct from the design-focused orientation of Merrell 1TRL.
A derivative design line that reinterprets the archive.
Merrell 1TRL is a design-led derivative line officially offered by Merrell, positioned as
Merrell 1TRL is a design-led derivative line officially offered by Merrell, positioned as a series that reinterprets archival silhouettes and combines performance with contemporary practicality. The brand treats it as a new expression of the brand and describes it as presenting Merrell’s values to a high standard. Within the lineup, it has a distinct role from the core hiking and trail styles and Merrell Test Lab, serving as an entry point centered on contemporary heritage.
An experimental flagship focused on cutting-edge performance.
Merrell Test Lab (MTL) is an official line established by Merrell as an incubator for prod
Merrell Test Lab (MTL) is an official line established by Merrell as an incubator for product development, creating cutting-edge footwear intended to be tested by athletes. The official website describes it as the place where the most technical, category-shaping ideas emerge, indicating a flagship role at the core of performance development, distinct from the design-focused orientation of Merrell 1TRL.
A derivative design line that reinterprets the archive.
Merrell 1TRL is a design-led derivative line officially offered by Merrell, positioned as
Merrell 1TRL is a design-led derivative line officially offered by Merrell, positioned as a series that reinterprets archival silhouettes and combines performance with contemporary practicality. The brand treats it as a new expression of the brand and describes it as presenting Merrell’s values to a high standard. Within the lineup, it has a distinct role from the core hiking and trail styles and Merrell Test Lab, serving as an entry point centered on contemporary heritage.
Brands that share a country of origin, founding period, category or designer.
Country of origin, founding year, categories and parent brands.
Merrell is from United States.
Merrell was founded in 1981.
Merrell covers the following categories: Footwear, Clothing.