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Merrell Test Lab (MTL)

Merrell Test Lab (MTL)

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Country: United States
Founded: 2019 2010s
Category: Footwear
Related brands: Footwear brands founded in the 2010s Footwear brands from United States

Overview

Tagline

Same is Boring

Merrell Test Lab (MTL), launched in 2019, is a product advancement (technical validation) hub for the U.S. outdoor footwear brand Merrell. It designs and prototypes footwear from the concept stage to address challenging trail terrain, with the aim of meeting elite performance standards through rigorous testing and validation by Merrell athletes. Officially described as “Part innovation lab, part proving ground,” the development process also involves the design lead in creating shoe concepts.

Concept

Part innovation lab, part proving ground. Merrell Test Lab is where our most advanced footwear ideas are built, tested, and validated by the athletes who demand the most from them.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1981

Year Brand Category Description

1981

Merrell

Parent brand

Footwear

An experimental flagship focused on cutting-edge performance.

Merrell Test Lab (MTL) is an official line established by Merrell as an incubator for prod

Merrell Test Lab (MTL) is an official line established by Merrell as an incubator for product development, creating cutting-edge footwear intended to be tested by athletes. The official website describes it as the place where the most technical, category-shaping ideas emerge, indicating a flagship role at the core of performance development, distinct from the design-focused orientation of Merrell 1TRL.

1981 Parent brand

Merrell

Footwear

An experimental flagship focused on cutting-edge performance.

Merrell Test Lab (MTL) is an official line established by Merrell as an incubator for prod