Tagline
Make Your Dreams Come True
Meta[l]morphose is a Japanese Lolita fashion brand founded in Kyoto in 1997 by 加藤訓仁子. It plans (designs) and sells its own products for customers seeking their own style of Lolita fashion, unconstrained by genre. Centered on the ideas behind its name—angels descending, transformation, change, and the time of girlhood—it offers clothing that allows any girl to transform, at times into a cute, graceful, or cool version of herself. Its range includes dresses, blouses, and jumper skirts.
Concept
As its name suggests, meaning angels descending, transformation, change, and the time of girlhood, the brand values the girlhood associated with Lolita fashion while offering clothing that allows any girl to transform, at times into a cute, graceful, or cool version of herself.