Micsmile is a Japanese bag brand that began in Kobe in 2011. The brand name combines “MICS” and “SMILE.” Drawing on his own experience raising children, the male designer created bags that are easy for parents to use. The brand offers unisex shoulder bags, tote bags, clutches, and other items made from canvas and leather. In 2016, the launch of the website for “Campmics,” an outdoor-oriented line, was also announced.
Concept
If everyone could smile by carrying my bags