MILKBOY

It began in 1974 as MILK’s menswear line and has developed as a line with its own name within the MILK brand family. While MILK is primarily focused on womenswear, this line offers a distinct proposition centered on menswear. The operating company is shared, but it is presented not simply as another brand from the same company, but as a line derived from MILK.

LAND by MILKBOY is a brand derived from a unisex concept store produced by MILKBOY. While sharing the parent brand’s design sensibility, it expands into clothing proposals that are not limited by gender or age, offering T-shirts, sweatshirts, pants, and outerwear, as well as bags and miscellaneous goods. It also features original characters, collaborations with various characters, and soft vinyl toys. As a line derived from MILKBOY, it provides a cross-category point of entry that includes merchandise and character expression, differing from proposals centered on MILKBOY clothing.