LAND by MILKBOY

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Overview

LAND by MILKBOY is a Japanese unisex brand that emerged from a concept shop produced by MILKBOY. It launched in April 2017 at P'PARCO in Ikebukuro, Tokyo. With “borderless” as its theme, the brand offers apparel, accessories, character collaborations, and soft vinyl toys. Drawing on Harajuku culture, it expresses MILKBOY’s worldview through a wide range of items and is available at directly operated stores, including Laforet Harajuku, and through its official online store.

Concept

Borderless

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Parent brands and sub-brands, ordered by founding year.

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2 brands
Founded
1970-1974
1970 Parent brand
MILK
Clothing

A MILKBOY derivative line focused on unisex offerings

This unisex brand emerged from a concept shop produced by MILKBOY, which began as MILK’s m

This unisex brand emerged from a concept shop produced by MILKBOY, which began as MILK’s men’s line. Within the brand family that grew out of MILK, it is positioned as a derivative line focused on borderless clothing and accessories, distinct from MILKBOY’s men’s line. The official online shop also lists its products separately from those of MILK and MILKBOY.

1974 Parent brand
MILKBOY
Clothing

A derived line focused on unisex clothing and merchandise

LAND by MILKBOY is a brand derived from a unisex concept store produced by MILKBOY. While

LAND by MILKBOY is a brand derived from a unisex concept store produced by MILKBOY. While sharing the parent brand’s design sensibility, it expands into clothing proposals that are not limited by gender or age, offering T-shirts, sweatshirts, pants, and outerwear, as well as bags and miscellaneous goods. It also features original characters, collaborations with various characters, and soft vinyl toys. As a line derived from MILKBOY, it provides a cross-category point of entry that includes merchandise and character expression, differing from proposals centered on MILKBOY clothing.

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