Tagline
A total styling brand with selections for every occasion.
MISSEL is a total styling brand for mature women who wear L sizes, operated by JUNIOR Co., Ltd., based in Nakamura Ward, Nagoya. Its official brand page presents it as a brand offering selections suited to a variety of occasions, and proposes elegant, on-trend styling for L-size mature women who enjoy an active lifestyle. According to JUNIOR’s company history, nationwide expansion of its mass-retailer in-store brand “Missel” began in July 1985.
Concept
The brand proposes elegant, on-trend styling for L-size mature women who enjoy an active lifestyle.