MOIF

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Country: South Korea
Founded: 2020 2020s
Category: Clothing Accessories
Related brands: Clothing brands founded in the 2020s Clothing brands from South Korea

Overview

MOIF is a Korean fashion brand founded in Seoul in 2020 by designer Han Chang-ho. Centered on the ideas of functionality and uniform, it develops clothing and accessories around the concept of “functional everyday wear for an orderly life.” According to its official description, it reflects Korea’s climate and the phenomena of a busy society in its material choices and designs. It also offers MPTU, a line that crosses the boundaries between sportswear and casualwear.

Concept

A 'functional everyday wear' concept for an orderly life.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2024

Year Brand Category Description

2024

MPTU

Sub-brand

Clothing

A functional clothing line connecting sports and everyday life

MPTU is an independent line officially developed by MOIF. It carries forward MOIF’s concep

MPTU is an independent line officially developed by MOIF. It carries forward MOIF’s concept of “functional everyday wear” while drawing inspiration from classic sportswear and foregrounding comfort and practicality for both exercise and everyday life. While MOIF’s regular collections reflect Korea’s climate and social phenomena in their materials and designs, MPTU offers designs that cross the boundary between sportswear and casualwear, serving as the line for active everyday wear within the brand family.

2024 Sub-brand

MPTU

Clothing

A functional clothing line connecting sports and everyday life

MPTU is an independent line officially developed by MOIF. It carries forward MOIF’s concep