Tagline
Rugged, strong, stylish menswear. For today’s Hemingways.
MOJITO is a Japanese menswear brand launched in 2010 by designer Hirofumi Yamashita. The brand name comes from the cocktail mojito, and the works and lifestyle of Ernest Hemingway serve as design sources. Centered on an homage to Hemingway, the brand offers “clothing as tools” for men. It officially champions rugged, strong, stylish menswear for the “modern Hemingway.”
Concept
Drawing on the lifestyle and works of Ernest Miller Hemingway as design sources, the brand offers “clothing as tools” for men as an homage to him.