MUKAI is a Japanese menswear brand launched by TOKYO BASE in 2022. It was established with artist Taichi Mukai as its director and offers garments including shirts, denim pants, jackets, coats, and knitwear. The brand proposes a “new standard” in which the wearer takes center stage and their appeal emerges through the clothes.
Concept
Like the scent, body temperature, and humanity that differ from person to person, the items are designed to give a sense of exhilaration by making the wearer, rather than the object, the protagonist. The brand proposes a new standard in which the wearer’s appeal shines through the clothes.