MURA is a Japanese bags and wallets brand launched in 2015 in Ogaki, Gifu Prefecture. Naoto Murase, representative director of MURA Inc., founded the brand, which focuses on wallets, bags, and leather accessories. According to official information, the brand plans and develops its products in-house, including the materials, and is committed to refining them based on customer feedback. Its brand concept is “Easy to use, easy to match, and affordable.” It aims to provide products that fit into everyday life and can be used with confidence.
Concept
Easy to use, easy to match, and affordable