MUSINSA

MUSINSA STANDARD is an in-house brand launched in 2017 by fashion platform MUSINSA, focusing on modern basic casualwear. Unlike MUSINSA’s platform business, which handles multiple brands, it offers everyday clothing that it develops itself. While KIDS serves children, SPORTS offers sportswear, BEAUTY offers beauty products, and HOME offers household goods, MUSINSA STANDARD itself centers on basic apparel for adults and serves as the core of the brand family.

MUSINSA STANDARD BEAUTY is a line that extends the scope of MUSINSA STANDARD, which has developed primarily around apparel, into beauty products. It offers products related to basic skin care, with a focus on skincare, and applies the parent brand’s basic product-planning approach to the beauty field. Its product category differs from that of the main brand, which focuses on everyday clothing, KIDS, which offers children’s apparel, and SPORTS, which offers activewear; it also has a distinct role from HOME, which handles items such as clothing-care products. Within the MUSINSA STANDARD brand family, it is the specialized line responsible for the beauty field.

MUSINSA STANDARD KIDS is a line that offers MUSINSA STANDARD’s modern basic casualwear for children. While the parent brand focuses primarily on everyday clothing for adults, the line carries apparel suited to children’s ages and sizes, including tops, bottoms, outerwear, sets, and baby products. Its focus and product range differ from SPORTS, which centers on functionality for exercise, and from BEAUTY and HOME, which offer beauty and lifestyle products. Within the brand family, it is responsible for children’s clothing.

MUSINSA STANDARD SPORTS is a line derived from MUSINSA STANDARD that offers functional apparel for exercise and outdoor activities. Its launch was announced in 2023, and it proposes items such as windbreakers, functional T-shirts, shorts, and long pants for a wide range of exercise uses, without being limited to a particular sport. It carries forward the parent brand’s design approach centered on basic everyday wear while specializing its materials and uses for sports. Unlike KIDS, which offers children’s clothing, and the non-apparel products of BEAUTY and HOME, it is the brand’s sportswear line.

MUSINSA STANDARD HOME is a home goods line launched by MUSINSA STANDARD in 2024. It offers practical products that support the everyday lives of customers interested in fashion. At launch, its range included products related to washing and caring for clothing, such as laundry detergent, fabric softener for deodorizing and sanitizing, a portable stain-removal spray, and laundry sheets that help prevent color transfer. Unlike the main brand and its KIDS and SPORTS clothing lines, which focus on everyday wear, it covers goods for everyday life related to clothing. Its scope is also distinct from BEAUTY, which offers beauty products, and it serves to extend the brand’s offering from apparel to home goods.