MUSINSA STANDARD

MUSINSA STANDARD is an in-house brand launched in 2017 by fashion platform MUSINSA, focusing on modern basic casualwear. Unlike MUSINSA’s platform business, which handles multiple brands, it offers everyday clothing that it develops itself. While KIDS serves children, SPORTS offers sportswear, BEAUTY offers beauty products, and HOME offers household goods, MUSINSA STANDARD itself centers on basic apparel for adults and serves as the core of the brand family.

This line extends MUSINSA STANDARD’s modern basic casualwear into clothing for women. It distinguishes its target customers and product assortment from the parent brand’s baseline, which also includes menswear, and covers a broad range of everyday women’s clothing, including tops, outerwear, pants, dresses, and underwear. While SPORTS serves athletic use, KIDS is for children, and BEAUTY and HOME cover non-apparel categories, WOMAN is the family’s apparel line for adult women.

A line that extends MUSINSA STANDARD’s brand offerings into the beauty category. It separates its product area from that of the parent brand, which focuses primarily on clothing, and began as a cosmetics collection, offering skincare products and cosmetics. Announced products include basic skincare items as well as everyday care products such as hand cream and lip essence. While WOMAN and KIDS divide the clothing categories by intended audience and SPORTS covers apparel for exercise, BEAUTY is a category-specific line focused on daily beauty care rather than apparel.

A kids’ line that adapts MUSINSA STANDARD’s modern basic casualwear for children. It adjusts the parent brand’s core clothing offerings to children’s sizes and product range, offering tops, outerwear, pants, sets, innerwear, hats, and more. It also offers products for children, such as heat-generating innerwear made specifically for kids. While WOMAN serves adult women, SPORTS covers athletic use, and BEAUTY and HOME cover beauty and household goods, KIDS focuses on children’s everyday wear, extending the parent brand’s apparel range to families.

A functional sportswear line developed by MUSINSA STANDARD for people who enjoy exercise and outdoor activities. It carries forward the parent brand’s minimal, basic designs while offering windbreakers, T-shirts, shorts, long pants, and other items made with functional materials, catering to the purpose of wearing clothing during exercise rather than as everyday wear. It is also characterized by targeting a range of exercise and outdoor activities rather than being limited to a specific sport. While WOMAN and KIDS are lines differentiated by wearer, and BEAUTY and HOME by product category, SPORTS is a clothing line specialized for exercise.

A home and lifestyle line that expands MUSINSA STANDARD’s offering from clothing to household goods. Launched for customers seeking practical everyday items, it offers products related to laundry and clothing storage and care, including garment hangers. While the parent brand itself, WOMAN, and KIDS handle apparel, SPORTS covers sportswear, and BEAUTY covers beauty products, HOME is responsible for household goods used in the home and for everyday clothing care. It is positioned to extend the brand’s practical offering beyond choosing clothes to the everyday tasks of storing and caring for them.