Myths

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Country: Italy
Founded: 2005 2000s
Category: Clothing
Related brands: Clothing brands founded in the 2000s Clothing brands from Italy

Overview

Tagline

Mix, blend, research.

Myths is a fashion brand specializing in trousers for men and women, founded in 2005 by Luciano Bernardi in the Rubicone Valley of Emilia-Romagna, Italy. Simone Bernardi (Strategy & Artistic Director) and Giovanni support its production. The name derives from the myths of Magna Graecia. Centered on research and experimentation with fabrics, dyeing, and washing, the brand offers contemporary reworkings of “timeless” pieces.

Concept

MYTHS believes in cultural contamination and original solutions, that encourage the fusion of fashion and design.

Myths characteristics

Main traits of Myths

Avant-garde & designer: Avant-garde design and expressions of a designer’s individuality and artistry.
Outdoor & functional: Outdoor influences and functionality suited to weather and ease of movement.
Decoration & playfulness: Rich decoration, colours and patterns, and playful design.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Myths relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.