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myu:loret

myu:loret

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Country: Japan
Founded: 2026 2020s
Category: Clothing Bags Accessories
Related brands: Clothing brands founded in the 2020s Clothing brands from Japan

Overview

Tagline

always be myself ♡

myu:lorét is a Japanese womenswear brand that debuted in 2026 and is offered as a label of axes femme. Centered on a romantic aesthetic, it incorporates grunge and trends with nostalgic elements to propose “new culture fashion.” Its offerings focus on apparel featuring lace, frills, floral patterns, and ribbons, along with accessories such as bags and headdresses.

Concept

A little unconventional—that’s what makes me cute / A carefully considered new culture fashion.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2002

Year Brand Category Description

2002

axes femme

Parent brand

Clothing

A line that bridges nostalgic sweetness and a contemporary street sensibility

A spin-off brand that joined the axes femme label group, it proposes distinctive new-cultu

A spin-off brand that joined the axes femme label group, it proposes distinctive new-culture fashion. It combines romantic elements such as lace, frills, floral patterns, and ribbons with layering and statement-making silhouettes, adding a contemporary sensibility to nostalgic designs. Unlike POETIQUE, which centers on classical sweetness, and Chalmiere, which focuses on doll- and Lolita-style ornamentation, this line starts from the parent brand’s femininity and proposes more individualistic, contemporary styling.

2002 Parent brand

axes femme

Clothing

A line that bridges nostalgic sweetness and a contemporary street sensibility

A spin-off brand that joined the axes femme label group, it proposes distinctive new-cultu