Tagline
Refine your STYLING : Neo-basic
Concept
The brand captures timeless essentials while remaining open to the changes of the times. It pursues a sense of freshness that sparks excitement and embraces difference over sameness. Through clothing, it aims to inspire everyone who enjoys styling. It adds a touch of individuality to versatile clothing for modern women. Based on value for money, versatility, and a polished look, the neo-basic brand offers seasonal items and styling.