Tagline
Elevating the Everyday
NAATS is a women's casual brand based in Seoul, South Korea. It offers T-shirts, blouses, skirts, pants, outerwear, and fashion accessories. The brand presents “Elevating the Everyday” as a value, aiming to find something special in everyday life and freely express awkwardness and imperfection as well. Its founding year and founder have not been confirmed.
Concept
Finding something special in ordinary everyday life and freely expressing elements that are slightly awkward and imperfect.