Name. is a Japanese fashion brand founded by Ryo Kaise in 2010, launching with Noriyuki Shimizu in charge of design. It began presenting collections with the Spring/Summer 2011 collection and creates menswear and womenswear. Based on the concept of “sharing sensibilities,” it reinterprets elements drawn from its times, culture, and people, reconstructing them as clothing. It received the TOKYO FASHION AWARD in 2016. Yuma Yamashita has served as director since Fall/Winter 2023–24.
Concept
Sharing sensibilities