National Geographic Apparel is an outdoor lifestyle brand operated by South Korea’s The Nature Holdings under license from the U.S. National Geographic brand. It entered into an apparel licensing agreement in 2015 and launched its apparel line in 2016. Its products center on clothing and also include shoes, bags, luggage, and camping equipment. As a fashion business based in South Korea and operating under license, it has also expanded into overseas markets. The brand states that it aims to reflect National Geographic’s history and spirit in its products, incorporating adventure, exploration, nature, ecosystems, and culture into its designs.
Concept
It aims to embody the history and spirit of National Geographic in apparel, footwear, bags, luggage, and camping equipment.