Tagline
Grown-up casual style blending just the right sweetness with a sense of trend
natural couture is a women's casual brand launched in February 2002 in Tokyo, Japan, by Nice Claup Co., Ltd. under the name “tu-tu NICE CLAUP” (now “natural couture”). Centered on grown-up casual styles that blend just the right amount of sweetness with a sense of trend, the brand is for women who know what they like. It proposes easy-to-coordinate clothes that inspire attachment and are suited not only to special occasions but also to everyday wear—pieces to add to “my favorites.” On PAL CLOSET, it is offered under line names such as sherbet line and mamamo.
Concept
A brand for women who know what they like. It proposes easy-to-coordinate clothes that inspire attachment and are suited not only to special occasions but also to everyday wear—pieces to add to “my favorites.”