mamamo

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Country: Japan
Category: Clothing
Related brands: Clothing brands from Japan

Overview

Tagline

For mothers who want to enjoy fashion from pregnancy through the postpartum period.

mamamo is a maternity and postpartum line offered by Japan's natural couture. It proposes items for mothers who want to enjoy fashion from pregnancy through the postpartum period, incorporating functional, comfortable features designed with mothers in mind. The items are suitable for everyday wear as well as ceremonies such as Shichi-Go-San and omiyamairi, and are designed to be easy to put on and take off while nursing. The line focuses on dresses, blouses, and similar items.

Concept

For mothers who want to enjoy fashion from pregnancy through the postpartum period, the line offers functional, comfortable items with features designed with mothers in mind.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2002

Year Brand Category Description

2002

natural couture

Parent brand

Clothing

A derivative line focused on practical needs for mothers.

The mamamo series is presented as “natu mamamo” on natural couture product pages. Its avai

The mamamo series is presented as “natu mamamo” on natural couture product pages. Its availability is confirmed as of 2024SS and it continued in 2025SS. For mothers who want to enjoy fashion from pregnancy through the postpartum period, it serves functions distinct from ordinary women’s casualwear, including front-opening designs that make breastfeeding easier and designs that are less likely to emphasize body shape. It is positioned to add practicality for mothers to the parent brand’s wardrobe.

2002 Parent brand

natural couture

Clothing

A derivative line focused on practical needs for mothers.

The mamamo series is presented as “natu mamamo” on natural couture product pages. Its avai