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NBA KIDS

NBA KIDS

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Country: South Korea
Founded: 2017 2010s
Category: Clothing Footwear
Related brands: Clothing brands founded in the 2010s Clothing brands from South Korea

Overview

NBA KIDS is a children’s streetwear brand developed by South Korean apparel company HANSAE-MK under license from the NBA. It debuted in China in 2017 and offers clothing and other items for children aged 4–12, incorporating the heritage and team identities of NBA teams. The brand aims to bring the energy of basketball into children’s everyday lives, offering kidswear that combines mobility, practicality, and fashion. It opened its first standalone store in South Korea in February 2019.

Concept

Extending the energy of the court into children’s everyday lives

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1946

Year Brand Category Description

1946

NBA

Parent brand

Clothing

A kids’ line serving the NBA lifestyle market for children

This is a line of children’s clothing for ages 4–12, developed under an official NBA licen

This is a line of children’s clothing for ages 4–12, developed under an official NBA license and incorporating team heritage. It extends the team logos and basketball culture of general-audience NBA apparel into children’s everyday wear, offering products suited to the target age range. HANSAE-MK is the official partner operating NBA KIDS in Korea. It distinguishes its target age range from general-audience NBA STYLE and covers the kids’ segment of the NBA brand family.

1946 Parent brand

NBA

Clothing

A kids’ line serving the NBA lifestyle market for children

This is a line of children’s clothing for ages 4–12, developed under an official NBA licen