NBA

A licensed apparel line for the general market, launched for China, Hong Kong, and Macau using NBA team logos and league brand assets. Unlike NBA KIDS, which was aimed at children, it offered everyday fashion items such as casualwear and hats for adult men and women. HANSAE-MK’s Chinese operating company sold the products under a licensing agreement with NBA China, and sales in the region ended on March 31, 2024. Within the NBA lineup, it is positioned as a past regional initiative focused on clothing for the general market.

This is a line of children’s clothing for ages 4–12, developed under an official NBA license and incorporating team heritage. It extends the team logos and basketball culture of general-audience NBA apparel into children’s everyday wear, offering products suited to the target age range. HANSAE-MK is the official partner operating NBA KIDS in Korea. It distinguishes its target age range from general-audience NBA STYLE and covers the kids’ segment of the NBA brand family.

A fashion brand launched in Japan in 2022 under an official NBA license. Unlike fan merchandise related to games, it incorporates into everyday wear not only players’ performances but also elements beyond the game, such as the cities where teams are based and their cultures. It is a line for general consumers who want to enjoy NBA basketball culture in their everyday clothing, with its target regions and product offerings distinct from NBA KIDS, which is aimed at children, and NBA STYLE, which was offered in the Chinese market.