NBA STYLE

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Overview

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SPORTIVE CASUAL + STREET CULTURE BRAND
NBA STYLE is a sports street-casual brand launched in South Korea in 2011 under an official NBA license. HANSAE-MK handles its operation and distribution in South Korea, offering T-shirts, pants, jackets, and other items featuring NBA team logos, characters, and imagery. The brand brings the team heritage of the Chicago Bulls and Golden State Warriors, among others, and basketball culture into everyday wear through a focus on sports and street culture.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1946
1946 Parent brand
NBA
Clothing

A line that offered casualwear for the general market in China.

A licensed apparel line for the general market, launched for China, Hong Kong, and Macau u

A licensed apparel line for the general market, launched for China, Hong Kong, and Macau using NBA team logos and league brand assets. Unlike NBA KIDS, which was aimed at children, it offered everyday fashion items such as casualwear and hats for adult men and women. HANSAE-MK’s Chinese operating company sold the products under a licensing agreement with NBA China, and sales in the region ended on March 31, 2024. Within the NBA lineup, it is positioned as a past regional initiative focused on clothing for the general market.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about NBA STYLE

Country of origin, founding year, categories and parent brands.

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