DAMP

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Overview

Tagline

wear with wit
DAMP (Don't Ask My Plan) is a street culture brand based in Ulsan, South Korea, founded in 2011 by Park Chang-in and Jeong Chang-ho. It connects with local cultures such as skateboarding, indie music, and independent film, and offers apparel, bags, and accessories. Guided by its stated philosophy, “wear with wit,” it proposes “Slow clothes” designed for long-term wear, with a focus on witty design and pattern research and sewing by its atelier team. The brand has an atelier line and has been available through select shops in South Korea and abroad, as well as ASOS.

Concept

Slow clothes

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Parent brands and sub-brands, ordered by founding year.

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2 brands
Founded
2020
2020 Sub-brand
HOTEL LINE
Clothing

A homewear offshoot line extending into clothing for rest.

A homewear-oriented offshoot line launched by DAMP in 2020. Product descriptions from majo

A homewear-oriented offshoot line launched by DAMP in 2020. Product descriptions from major retailers identify it as the “HOTEL LINE” and state that it was inspired by roomwear provided in hotels and designed for everyday homewear. The line consists of multiple items, including relaxed jackets, sweatpants, baggy sweatpants, and coordinated sets. In contrast to DAMP’s focus on street culture, it extended the brand’s scope to clothing for staying at home and resting. The official product archive lists items as sold out.

- Sub-brand
DAMP ATELIER
Clothing

A technical line emphasizing pattern research and sewing

An independent line that DAMP’s official website describes as an “atelier line” produced b

An independent line that DAMP’s official website describes as an “atelier line” produced by “Don't Ask My Plan Atelier.” To broaden the range of offerings beyond established, standardized styles, its atelier team—comparable to a state-certified affiliated design research institute—handles everything from pattern research and signature details to cutting and sewing. Unlike the regular DAMP line, it places greater emphasis on research into design and production processes, and offers items such as sweatshirts, half-zips, pants, and outerwear. It is positioned as a core spin-off line responsible for DAMP’s technical aspects and production background.

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Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about DAMP

Country of origin, founding year, categories and parent brands.

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Activities and occasions

Culture

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