Tagline
Everyday classic menswear
EDWARDMAX is a menswear brand established in South Korea in 2011. Starting with socks and umbrellas, it now offers clothing such as jackets, knitwear, pants, and shirts, as well as made-to-order shirts and suits. The brand reinterprets American classic, military, workwear, and Western shirt styles for contemporary everyday life, and emphasizes producing small quantities of clothing designed to be worn for a long time. It manufactures primarily in South Korea and advocates rational consumption and a way of making things that means “making less and keeping them longer.”
Concept
The brand chooses to make less and make things last longer.