HOTEL LINE is a homewear line launched in 2020 by DAMP, a street culture brand from Ulsan, South Korea. Based on the concept of roomwear provided by luxury hotels, it offered relaxed wear suitable for everyday use as homewear. Its offerings included the “HOTEL RELAX” series. DAMP, the parent brand, was co-founded in 2011 by Jeon Chang-ho and Park Chan-in, and produces clothing for an active lifestyle associated with skateboarding and fixed-gear bicycles. It also supports independent films and extreme sports with a portion of its sales.
Concept
Designed around the concept of roomwear provided by luxury hotels, the pieces are intended to make wearers feel as though they are staying in a luxury hotel even when wearing them as everyday homewear.