NEUTMENT is a new Japanese fashion brand that PLAY PRODUCT STUDIO Co., Ltd. is preparing to launch. Its debut is scheduled for spring 2027, with a combined WOMENS and MENS offering. Its officially stated concept is “DARE NEUTRAL.” It is being developed as the company’s new brand following MAISON SPECIAL and PRANK PROJECT, while the company builds an operating structure that includes store development, product planning, design, MD, EC, and wholesale. No founder or specific lead designer can be confirmed from publicly available information.
Concept
DARE NEUTRAL