Tagline
Refined everyday wear
NewAnce is a Japanese apparel brand that opened its official online store on January 29, 2025. Its store is located in Jingumae, Shibuya-ku, Tokyo (Cassette Chart Omotesando store). Its theme is “refined everyday wear.” Inspired by people’s rich sensibilities (＝NewAnce), the brand combines traditional and modern elements to offer products designed to evoke a sense of exhilaration when worn. Its offerings include everyday wardrobe items such as outerwear, tops, and bottoms. The brand is operated by TTIME Co., Ltd. (Representative Director: Taku Irie), based in Minami-Aoyama, Minato-ku, Tokyo.
Concept
Inspired by people’s rich sensibilities (＝NewAnce), the brand combines traditional and modern elements to offer products designed to evoke a sense of exhilaration when worn.