newkidz nohant

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Overview

newkidz nohant is a secondary label launched for Spring/Summer 2014 by NOHANT, led by Korean designer Nam Noah. It focuses primarily on clothing and collaborated with actor Yoo Ah-in at its launch. It has since continued to develop joint projects with artists and activities connecting fashion with social contribution through the “from newkidz to new kids” campaign, which involves donating proceeds.

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Founded
2012
2012 Parent brand
NOHANT
Clothing

A derivative line focused on a streetwear sensibility for a younger audience

newkidz nohant is a line launched by NOHANT as a sub-label in 2014. Building on NOHANT’s m

newkidz nohant is a line launched by NOHANT as a sub-label in 2014. Building on NOHANT’s modern image, it added a stronger streetwear sensibility and was developed for a younger audience that values individuality. It also collaborated with artists and handled graphic and casual expressions, distinct from NOHANT’s main line of staple, everyday clothing. Seasonal collections are also featured under a separate line name from NOHANT in the official lookbook.

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