Tagline
The freedom to choose garment length, for everyone
Nicolas Jenson is a Japanese cut-and-sew brand launched in 2019 by stylist Yusuke Arimoto. Centered on basic items such as T-shirts, shirts, and pants, it removes boundaries between gender, seasons, and occasions, pursuing “ultimate simplicity” that can be shared by families and couples. The brand offers a sizing system that allows customers to choose garment length, as well as a series called “Tuning,” based on the idea of “matching.” It sells primarily through its online store and also presents its collections through pop-ups.
Concept
Proposing ultimate simplicity with freedom of choice for adult women