nine by four is a Japanese brand offering hats, primarily caps. Its official product pages feature caps with functions such as water repellency, stain resistance, and moisture absorption and quick drying. The brand name derives from “9999,” four 9s arranged together. Since 9 signifies the completion or achievement of something, the name expresses the end of one cycle and a new beginning, as well as endless cycles and infinity. The brand’s theme is “transcending trends”: offering value beyond the constraints of fashion and time.
Concept
The number 9 signifies the completion or achievement of something. Arranged four times, it suggests the end of one cycle and a new beginning, and represents endless cycles and infinity. In this sense, the brand’s theme is “transcending trends”: continuing to offer value beyond the constraints of temporary fashion and time. The name also conveys a message of wishing for an enduring relationship with you.