NNBF is a Japanese fashion brand founded by Hiroyuki Ozawa that debuted for Fall/Winter 2022. Inspired by vintage clothing, it offers everyday wear for both men and women, including T-shirts, shirts, sweatshirts, jackets, and pants. Its official concept is “NOT NEW BUT FRESH.” Rather than adhering to classifications such as vintage or regular, the brand emphasizes materials and silhouettes, offering practical pieces designed to be worn for a long time in a variety of everyday settings.
Concept
NOT NEW BUT FRESH