Tagline
I want to look cute on ordinary days and special occasions alike.
NOEMIE is an e-commerce-born women’s fashion brand for Generation Z, whose first store was opened by Paremo Co., Ltd. on Takeshita Street in Harajuku in fall 2022. Centered on mass-produced and jirai-kei styles, it incorporates sweet elements such as pink and white frills and ribbons, as well as darker elements such as black and red. It offers a range of looks to teens and people in their 20s, with social media at its core. In addition to women’s apparel, it also offers accessories and bags. The brand concept is: “I want to look cute on ordinary days and special occasions alike, and fill my closet with clothes that make my heart flutter every time I open the door. May we be there for your wishes.”
Concept
I want to look cute on ordinary days and special occasions alike, and fill my closet with clothes that make my heart flutter every time I open the door. May we be there for your wishes.