NOFFICIALNOFFICE is a fashion brand based in Seoul, South Korea, and has been active since winter 2016. Its offerings center on clothing and include hats, bags, and accessories. Rather than organizing collections by spring/summer and fall/winter seasons, it releases them in “chapters.” According to its official description, the brand places greater emphasis on enjoyment and visuals than on following trends, and aims to help people encounter a self different from yesterday through clothing.
Concept
The brand aims to help people encounter a newer self than the day before when they stand before the mirror wearing clothes chosen the previous day, and places greater emphasis on enjoyment and visuals than on trends.