Tagline
Jewelry designed to make the wearer shine
NOIR DE POUPEE is a Japanese accessories and fashion jewelry brand launched in 2013. It is operated by UN RURAL Co., Ltd., established in April 1985 and led by Shigeki Akai. The company is headquartered in Miyakojima-ku, Osaka, and also has an office in Tokyo. It plans, manufactures, and sells original fashion jewelry. The brand’s motto is “Enrich my mind.” It offers jewelry designed to accompany the wearer and enrich their inner world through small glimmers of light. Rings, earrings, and other items are available in stores and online.
Concept
Enrich my mind.
With a small glimmer, become a more fulfilled self
Always by your side
Jewelry designed to make the wearer shine