NotSoNormal

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Overview

Tagline

Curated. Reimagined. Elevated. Designed in Los Angeles.
NotSoNormal is a ready-to-wear brand founded in 2021 by LA designer Alfredo Settimio. Using secondhand textiles, it hand-repairs and reprocesses recycled cotton and upcycled vintage garments, transforming them into new items. It is designed in Los Angeles and manufactured in the United States.

Concept

redefining streetwear retail through intention, access, and curation

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Frequently asked questions about NotSoNormal

Country of origin, founding year, categories and parent brands.

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