NOT4NERD is a unisex streetwear and casual brand launched in 2016 and based in Seoul, South Korea. Operated by NFND Co., Ltd., it focuses on denim and cargo pants and also produces tops, outerwear, bags, hats, and other items. It expresses the diversity of human emotions and freedom through rebellious designs, and sets out to break through existing boundaries in opposition to Normal, Empty, Routine, and Dry. It began with online sales in South Korea and has expanded to physical stores and sales to overseas markets.
Concept
The brand expresses the diversity of human emotions and freedom through rebellious designs. It opposes Normal, Empty, Routine, and Dry, breaking through existing boundaries and conveying through clothing the moment when a new current emerges.