NOTIA is a contemporary brand for women launched in 2022 by Korea’s Darin Agency. It primarily targets modern working women and offers clothing designed for both business and everyday wear, with an emphasis on comfort and freedom of movement. At launch, the brand focused on shirts and pants, highlighting draping that makes use of natural materials and the creation of basic garments designed to be worn for a long time. Its current range includes tops, bottoms, dresses, outerwear, and accessories.
Concept
The brand offers pure, sensuous designs inspired by modern working women, with an emphasis on comfort and freedom of movement.