Tagline
A natural harmony with the clothes in your wardrobe
NUHABIT is a casualwear brand that began in South Korea in 2014. It is described as having been launched by 13 emerging designers. The brand offers everyday clothing, including sweatshirts, hoodies, T-shirts, pants, and hats, and its name means “new habit.” It interprets seasonal trends in a minimalist direction and offers approachable, comfortable clothing that harmonizes with garments already in the wardrobe.
Concept
Meaning “new habit,” it interprets trends that change each season through a minimalist mood.