NUTMEG ATHLETIC DEPT. is the premium line of NUTMEG, an American sports fashion brand. Its Japanese official website describes the line as centered on “Throw Back Style,” which reinterprets NUTMEG’s vintage archives in a contemporary way, with an emphasis on design and added value. Its offerings focus on apparel featuring graphics inspired by sports and college culture, incorporating treatments, prints, and embroidery that recreate the look and feel of vintage clothing. The line also offers licensed products featuring UCLA, HAWAII UNIVERSITY, PEANUTS, and others.
Concept
A contemporary reinterpretation of vintage archives (Throw Back Style)