NUTMEG

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Overview

NUTMEG is a sports apparel brand founded in the early 1980s in New Haven, Connecticut, USA, by brothers Martin (Marty) and Richard (Dick) Jacobson. Starting with products for college teams, it went on to offer licensed merchandise for leagues including MLB, NFL, NBA, and NHL, and is known for apparel featuring team logos. After manufacturing and sales in the United States ended, the brand was revived in 2022 through a contemporary reinterpretation of its past archives. In Japan, it is operated by Howard Co., Ltd. Its design concept is “Throwback Style,” and it also has lines such as NUTMEG ATHLETIC DEPT.

Concept

Throwback Style

Related brands

Parent brands and sub-brands, ordered by founding year.

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2 brands
Founded
1980
1980 Sub-brand
NutmegMills
Clothing

A basic line supporting the core range of materials and unprinted staples

NUTMEG MILLS is the body line in NUTMEG’s current lineup, focusing on basic, unprinted wea

NUTMEG MILLS is the body line in NUTMEG’s current lineup, focusing on basic, unprinted wear. While the parent brand reinterprets 1980s and 1990s American sports culture and vintage graphics for the present, this line centers on understated everyday clothing, such as T-shirts made with USA cotton. It carries forward the spinning, knitting, and sewing expertise developed by Howard, and is characterized by the dry feel of open-end yarn and durable materials. It has a distinct role from NUTMEG ATHLETIC DEPT., which adds expression through treatments, prints, and licensed projects; within the group, NUTMEG MILLS supports the core range of materials and garment bodies.

- Sub-brand
NUTMEG ATHLETIC DEPT.
Clothing

A design line focused on vintage sports motifs.

NUTMEG ATHLETIC DEPT. is a design- and added-value-focused line that reworks NUTMEG’s vint

NUTMEG ATHLETIC DEPT. is a design- and added-value-focused line that reworks NUTMEG’s vintage sports archive for contemporary audiences. Drawing on Howard’s planning and processing expertise, it offers items featuring treatments that create the fading and texture of vintage clothing, distressed prints, and embroidery. It also handles licensed projects such as UCLA, HAWAII UNIVERSITY, and PEANUTS, connecting American sports culture of the 1980s and 1990s with contemporary clothing. Whereas NUTMEG MILLS focuses mainly on plain items made from USA cotton, this line is responsible for design expression through graphics, treatments, and licensed projects.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about NUTMEG

Country of origin, founding year, categories and parent brands.

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