OAFISH is a fashion brand based in Seoul, South Korea, launched in 2023. Centered on designs inspired by vintage archives, it offers clothing, bags, hats, and other items. The brand name means “foolish” and ironically describes people who make their own choices and take on challenges without being bound by social conventions. The brand expresses support for people who take on challenges that could be considered reckless, each for their own reasons.
Concept
Supporting people who make their own choices and take on challenges without being bound by social conventions through designs inspired by vintage archives.