Tagline
Everyday with you
OHANA is a South Korean fashion brand. Launched in 2022 by designer Hong Soni, it is operated by Kindweave. It offers lifestyle items for everyday life, focusing on lingerie and loungewear. Its official profile traces the brand name to a Hawaiian word meaning close friends who are like family, and describes it as “a lifestyle brand that brings warm happiness to everyday life.” It advocates designs that make use of the properties of materials and product development that prioritizes comfort.
Concept
A lifestyle brand that shares happiness and warmth amid the monotony of everyday life.