Tagline
If bags wore shoes.
OKERU is a Japanese bag brand launched in 2019. It incorporates shoe sole technology into the base of its bags, offering “shoe bags” that stand upright when set down. The brand name comes from the Japanese word “okeru,” meaning “can be placed.” Its lineup includes tote bags and shoulder bags. The brand also suggests uses such as everyday use, walking dogs, picnics, and golf. According to a retailer’s description, the products are made in Japan.
Concept
OKERU means “can be placed.” The brand proposes a new product, the “shoe bag,” which combines bags with shoe soles.